April 03, 2005
Why Quality Content is Key For Search Engines
'How did the subject of “content” find its way onto the agenda of a search engine marketing conference? Because often, higher rankings in search engines go to websites with higher quality content that earn more links.
A special report from the Search Engine Strategies conference, Feb 28 - March 3, 2005, New York, NY.
One of the most obvious, yet surprisingly overlooked, components of a search strategy is the creation of quality content. In our search engine marketing practice, the number of companies we encounter that expect high rankings in search engines for Web pages containing pictures, but no text, amazes us. Attaining a top ranking in search on a particular keyword requires that the targeted keyword appear somewhere in the text of the page, and often it requires that the page contain some amount of text (read: content) far in excess of what the design folks think looks pretty.
Make no mistake, this law of search engine marketing is clear: less content, lower rankings.'
Read more at Why Quality Content is Key For Search Engines
Posted by Darren at April 3, 2005 01:49 PM