Search Engine Optimization Tips

Using Statistics for better Search Engine Optimization

Matthew Henry has an in depth and fascinating article that looks at using stats to get the most out of your SEO and focus your campains. He writes:

"RPI, or Relative Position Index, is a metric we use to track search engine optimization potential and progress. Your RPI score shows how well you're doing relative to your competitors - it's an indicator of how you're doing at outranking them. It is based on a logarithmic scale, so an increase of 1 to this value translates into a tenfold increase in ranking strength."
Read more at Search Engine Optimization: RPI and CTP Explained

Conversation Marketing has a good explanation and summarizing the article.

'RPI provides a way to quantify how competitive your site is after search engine optimization. It's an indicator of your rank relative to your competitors, and of your potential. You can increase your RPI by adding quality, relevant content to your web site. You can also use RPI to predict your actual rank on a given search engine. It's not exact, of course, but we've found RPI to be a great measure.' Read more at Conversation Marketing. Posted by Darren at September 28, 2004 08:46 PM