January 07, 2005
Top 7 Mistakes People Make When Optimising Their Website
ecademy has a good article with some common mistakes that webmasters make when optimizing their websites for SEs and writes -
'When I started in Internet Marketing ten years ago, there WERE no courses, there WAS no qualification, and everyone learned by trial and error. And mistakes were made. With that in mind, here are 7 mistakes to avoid when optimising your website.
1) Single Word Optimisation
Let’s face it; it just isn’t going to work. It’s 2005 and the time has passed when you could get to number one in Google or anywhere for a single word search. So stop trying to optimise for ‘cars’ or ‘money’ or ‘business’ – it’s not going to happen. And even if by some miracle it does, it really won’t do you any good. It’s too generic. If I search for ‘business’ I could be searching for networking, or accountants, or business advice. If you rent out offices in London, then you’re not what I’m looking for.
So STOP optimising for single words and start thinking in terms of key PHRASES not keywords. Need some help thinking of phrases for your site? Drop me a line and I’ll be happy to suggest some at no charge. Even better, visit www.nikkipilkington.com for a free report and you’ll get details of how many people have searched for the phrases too.'
Read more at Top 7 Mistakes People Make When Optimising Their Website - Ecademy
Posted by Darren at January 7, 2005 01:15 AM