September 22, 2004
Study: Fortune 100 Lack SEO
'The number of Fortune 100 companies who deploy effective search engine optimization (SEO) techniques has tripled in the last two years, but only a scant few have well-optimized sites, according to analysis from Oneupweb.
The 2004 study of the first 100 companies in Fortune Magazine's Fortune 500 list revealed that only nine had definitive, ethical optimization campaigns — up from just three in 2002 — indicating that this powerful group may be missing out on valuable online market share.
Oneupweb president Lisa Wehr says the lag is an indication that SEO "simply hasn't been important enough to appear on their radar."'
Read More at Study: Fortune 100 Lack SEO