March 13, 2006
'While it may seem obvious to many of us in the industry (The so-called veterans) it may not be that obvious to all.
That is, no matter what rankings you achieve or how much you are spending on your PPC in a month, you really should only consider one thing: Your customers.
100% of your efforts must revolve around who your customer is.
In this article I give some tips to ensure that your marketing campaign revolves around your customer....'
Read more at Stop Wasting Money on SEM: Know Your Customer to Know your User
Posted by Darren at March 13, 2006 04:49 PM