June 10, 2005
Search Engine Radio with Jill Whalen
Brad Fallon does this web radio thing. The archive page archives shows in asx format only, and if your machine can't support that, you have to listen live at the appointed hour. (If you click "listen live" randomly you get a non-SEO feed.)
Jill Whalen will be on Tuesday, at 12 noon USEDT, if you care to listen in real time. Jill, like your vacationing webmaster Darren and me myself, is a keyword fundamentalist. The promo for her show says, "We are going to talk to Jill about the latest techniques and trends in SEO, and her opinions on the future of search and SEO." That's funny.
Can I answer for her right now? (DANGER: SPOILERS BELOW!)
**Build keyword-rich pages with valuable content and if the search engines don't find you now they will in the future.**
Oh and ** stop using technology that defeats indexing. **
And did I mention ** your stupid, ill-conceived attempts to trick search engines into ranking you higher will eventually result in your being banned forever. **
Those are paraphrases but I think that about covers it.
By the way, have you noticed in Jill's newsletters lately that the sample problems from letter writers she chooses to deal with have tended to be from dull tricksters who don't understand why they are not doing better in the rankings? Pure Jill [emphasis added]:
Once I delivered RK the bad news that his alleged articles really weren't good content, and that they may have been what was dragging his rankings down, he wanted to know if removing them would help his site to be found again. Unfortunately, I couldn't answer that question. I don't work for the search engines, nor am I privy to their rules and regulations. I couldn't even say for sure that the pages were really and truly the problem. It may very well have just been a coincidence or part of the latest algorithm du jour.
Love that stuff. But will it make good radio?
Posted by at June 10, 2005 07:48 AM