Search Engine Optimization Tips

Search Engine Optimization Design Mistakes

Click Z has a very helpful article on common search engine optimization mistakes that web-masters make in designing their sits and blogs. "The biggest design mistake made by Web designers and site owners is to treat search engine optimization (SEO) as an afterthought, rather than a main component of the design process. Bring in a search specialist before a site is created, not after. Site architecture should be based on what the target audience searches for.

The biggest design mistake made by Web designers and site owners is to treat search engine optimization (SEO) as an afterthought, rather than a main component of the design process. Bring in a search specialist before a site is created, not after. Site architecture should be based on what the target audience searches for.

A search specialist can perform keyword research to determine the words and phrases to be used as a site's information architecture; the navigation schemes, categories, breadcrumb links, headings, and cross-links.

If search is an afterthought, it can cost site owners thousands, even millions, of dollars in advertising expenses and sales conversions. People may have a more difficult time finding a site via the major search engines without paid search advertising. Once visitors arrive at a site, they might have difficulty locating the products and services they searched for.

Always bring in a search specialist early in the design process."

Get four other mistakes at Top Five SEO Design Mistakes Posted by Darren at September 27, 2004 09:54 PM