November 21, 2004
Search Engine Marketing: Internet Gardening Tips For 2005
'Here are a few gardening tips to help you prepare for marketing your business online in 2005.
Microsoft will have the bugs in their new search engine ironed out sometime in 2005, so be prepared to have your web site optimized for it. This may be an ongoing process for the first while, so planning a little more money into your web site marketing budget would be prudent.
I strongly suggest you begin to gather quotes from search engine optimization companies as soon as possible. Many of the reputable firms will stand by the quote they give you now for a period of time, some up to ninety days. Getting the quotes now also allows you to ‘gear up’ for next year.
Take stock of where this year’s online marketing dollars went. Did that paid advertising or pay per click advertising truly deliver a good return on your investment? Drop the campaigns that are not bearing fruit. Fall is the best time to prune your trees. There are literally hundreds of advertising programs and venues out there. Do a little research and pick a few new ones for 2005.
Learn as much as you can about Blogs and RSS feeds. These tools will be all the rage in online marketing in 2005. They are sprouting like dandelions out there right now and show no signs of slowing down. Blogs are great for letting your clients and future customers know what you are up to and they provide many links for your web site. Blogs and blogging will be a bumper crop next year.'
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