September 23, 2004
Promotion Tip: Search Engine Promotion Checklist
Net Mechanic has a good article titled Promotion Tip - Search Engine Promotion Checklist. It has a very comprehensive list of tasks that you'll want to complete when starting a new website and getting it listed on Google and other search engines. The list below is expanded greatly in the article.
'Some webmasters think Web promotion is simple: just submit the site to search engines and wait for the customers to visit. But that approach considers promotion at the end of the Web design process, instead where it belongs - at the beginning. A successful search engine promotion strategy begins with your source code.
Our promotion checklist highlights ten important components of a successful Web site.'
1. Do your homework.
2. Correct all HTML code.
3. Place TITLE and META tags on all pages.
4. Use keywords effectively.
5. Create a good directory structure and descriptive file names.
6. Remove extra code.
7. Be careful with dynamic URLs and frames.
8. Generate a site map.
9. Verify your robots.txt file.
10. Avoid spammer tricks!