September 23, 2004
Niche Marketing and Search Engine Optimization
'Just about every online small business uses some sort of search engine optimization strategy. They also work on establishing a niche for themselves on the Internet. Unless you have the resources of a company like Microsoft, doing both effectively is mandatory and essential for your business survival. For those of us who avoid email marketing like the plague it is, these two strategies require a bit of creativity and a different perspective.
The most common approach to integrating niche marketing and search engine optimization is to select key words for your niche that have high search counts and nothing more. But that is really doing a half-assed job of it. Here's how I suggest you integrate the two.
Start by selecting your niche. The first criteria for selecting your niche is to choose something that you are passionate about. I picked writing and publishing online. But that is not really a niche; that's a whole wall. There are almost eleven million pages listed on Google for the key word "online publishing." Way too much competition for now. So focus on a specific type of publishing. I picked direct-to-desktop publishing. The Daily ranks fourth out of six hundred. I know that is not a large number and so you may wonder why to focus on a small niche. Keep reading. I will explain further down this page.'
Read more at Niche Marketing and Search Engine Optimization