September 22, 2004
Newsletters and search engine marketing
This is an excerpt from the first in a three part series on using Newsletters as part of your web marketing campaign. It looks like a worthwhile series to keep watching if you're interested in Search Engine Marketing.
'Newsletters and search engine marketing
Today we start a three part article series on the use of newsletters in web marketing. This is definitely relevant from a search engine marketing perspective, for several reasons.
Newsletters may obviously be used as a sales instrument in themselves -- normally by including ads. However, their main task is to attract visitors to the website, which -- of course -- is the objective of search engine marketing as well.
Newsletters are often forwarded by subscribers, making the site more widely known. Some of the recipients of these mails are webmasters themselves, and they may find your content relevant to their own site. A link may follow.
Running a site is hard work. If you want visitors to return to your site, you will have to provide them with valuable content. A newsletter helps you develop a routine for adding content to your site. You will of course include the same text on your site, giving the search engine spiders the kind of content you know they like.'
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