Good post over at WebProNews on Keyword Density and SEO:
'Most website owners talk about their most important keywords, but very few really do anything about them.
Those often overlooked search terms, that are so important to a website's placement in the search rankings, are a vital component of any search engine optimization (SEO) effort.
Without keywords for the search engines to index, there is literally nothing to find in the search engine results pages (SERPs). Keywords are the function of the search engines. As a result of those searches, the your most important keywords are what lead potential customers to your web pages Take care of your keywords, and they will take care of you.
The importance of keywords to a website is felt in two ways. The first area of consideration, when writing the on page and off page content, is keyword placement on the page. Where the keywords are located is important, to varying degrees, with the major search engines. '
Read more at Keyword Density SEO considerations
Posted by Darren at May 2, 2005 11:33 AM