June 01, 2005
Jim Lanzone Answers Questions
Jim Lanzone, vice president of search properties for Ask Jeeves, has answered some member questions over at the Cre8site Forums.
Here's what Jim had to say about the Ask Jeeves vs Ask.com brand name issue:
As for the Ask Jeeves vs. Ask.com debate, that’s still speculation at this point and Mr. Diller's comments included saying he wasn't sure what the outcome would be. I can say that as a standalone company, the Jeeves character was a valuable asset for brand recognition, especially when we were low on marketing dollars. With more resources, we’ll put our best foot forward as we seek to gain market share against GYM, whatever brand or brands that requires.
Head over to the forums to read all the answers.
Posted by at June 1, 2005 04:27 AM