June 21, 2005
How NOT To Work with an SEO Company
When it comes to SEO consulting, unrealistic client expectations probably tops the list of "don't need it" aggravations. Shari Thurow has a great article on More Ways Not to Work With an SEO/SEM Firm at ClickZ.
Some of the tips? Don't tell your SEO expert, "We don't want leads, just buyers!" And "Well, Microsoft does it" really deserves a wake-up call.
Another tip: PPC is not about "pay per sale":
This has always been one of my pet peeves. If a prospect wants to pay only when work results in a closed sale, I politely and firmly tell them I don't want their business. Search engine marketers can control many things, such as how ad copy is written and bid pricing (per client approval). We don't control how people respond to an ad or a landing page.
Perhaps the best tip: "Let us be the search experts; that's why you contacted us."
Read more from ClickZ.
Posted by BJ at June 21, 2005 03:58 AM