July 07, 2005
Frequency - Last Part
Keyword Frequency is our final part of this 4 part series.
Keyword frequency is the number of times keywords occur within a page's text. It's related to and partnered with Keyword Density. Typically, search engines want to see more than one keyword in your text. This will rule it out as just a "word" and make it a keyword. The recommended repetition is 3-7 times.
You are not allowed to use tiny or invisible keywords on your pages. Search engines will considered this as spam and can and will reject your site for it. A large company, a financial one if I remember right, got caught recently using "invisable" text. This has caused them many problems, some of which may effect them for many months ahead.
Ok let's take a quick overview:
:: Include at least 100 words in page text. Make the text make sense.
:: Use keywords at the beginning and the end of the page.
:: Place keywords close to each other.
:: Repeat keywords 3-7 times for every 100 words.