September 19, 2004
Copy Writing for Search Engine Optimization
"Importance of Good Copywriting
Whether it is the traditional print media or the electronic media, be it advertising, newspapers, or a website, copywriting is the use of a strong blend of powerful, motivating and persuasive words that not only put your message across to your target audiences, but also brings about the desired results. In advertising, good copywriting grabs attention, creates user interest, holds attention, conveys useful product information and expects to generate more sales. You're right, we are talking A.I.D.A. formula! Grab Attention, create Interest, build Desire and bring them to Action! A newspaper article, on the other hand needs to be informative, interesting and absorbing. It cannot be denied that credibility also plays a crucial role. It is important to keep your audience in mind while writing: Whom are you addressing? Who are the people reading your article? What exactly are they interested in reading?
Generally in most cases, be it web, print or electronic media, space and time is a constraint, not necessarily from the feasibility point of view but more from how long you're able to hold a reader's or a viewer's attention. This not only requires addressing the emotional needs of the people but also picking up their common traits, as no two readers are the same.
What is Search Engine Copywriting?
Search Engine Copywriting or SEO copywriting is re-writing text on the website page in such a manner that it continues to appeal to the site surfer while being compatible to the Search Engines. Search Engine copywriting is a specialized field that optimizes your site content so that search engines tend to rank your site higher when keywords related to your business are searched. One might question the need for Search Engine copywriting, when they already have the best of best copy on their website. The fact is that sometimes, even the finest written copy by the greatest copywriter might not generate the rankings on the search engines that you had hoped for, despite the fact that you have a great product or service, have spent an amazing amount of time and money in building that site. Interestingly, since Search Engine Copywriting attempts to focus on specifics, it usually improves even human viewers' appeal and clarity rather than hurting the creatively written copy." Read more at Search Engine Copy Writing
Posted by Darren at September 19, 2004 09:54 PM