September 20, 2004
Are Reciprocal Links Bad? Maybe not for Blogs
Blog Business World asks the question - Are Reciprocal links bad?
"Reciprocal links. You know. Link trading with other bloggers.
Swapping links is an old practice, used by all bloggers, since the idea of blogs were new. Bloggers like to share their visitor traffic with one another.
Recently, however, the concept of reciprocal links has come under attack. Some search engine optimization (SEO) experts claim that traded links do your blog harm in the search engines.
I think they are wrong.
SEO professionals might have a point, regarding links between sites, where there is absolutely no relationship whatsoever. Those are generally entirely commercial sites, however.
Blogs are very different.
Bloggers link to one another in many more ways than simply exchanging links on a blogroll. Most blogs link to other blog posts, within the body of their own entries. Often the receiving blog will make note of that fact in another later post."
Posted by Darren at September 20, 2004 10:29 AM