September 19, 2004
Amazon Aims to go Beyond Google
"Amazon.co (Nasdaq: AMZN) plans to take aim at Google with an advanced technology that the company says takes searches beyond mere retrieval of Web pages to let users manage more fully the information they find.
A9.com, a start-up owned by Amazon, said in a briefing on Tuesday that the service offered users the ability to store and edit bookmarks, keep track of each link clicked on previous visits to a Web page and even make personal "diary" notes on those pages for viewing on subsequent visits.
It made the new version of its search service, named A9.com, available on Tuesday evening.
"In a sense, this is a search engine with memory," said Udi Manber, a computer scientist who was a pioneer in online information retrieval and worked at Yahoo (Nasdaq: YHOO) before moving to Amazon two years ago.
Manber created the original A9 search service, which is based in part on search results from Google.
He also led the development of Amazon's "search inside the book" project, which lets visitors to the Amazon.com and A9.com Web sites search the complete contents of more than 100,000 books the company has digitally scanned." Read moare at Amazon Aims to go Beyond Google
Posted by Darren at September 19, 2004 09:30 PM