June 30, 2005

SEO and blog linking

Wayne Hurlbert, over at ProBlogger, explores the connections between search engines and blog ranking and concludes that links are weighed differently by spyders and that these link weightings help determine the listing rank of the underlying blog. Okay, well ProBlogger...

June 29, 2005

Density - Part 3

Part 3 in a series of Keyword Tips. We've covered Prominence and Proximity, now Density. Keyword Density or Keyword Weight, measures the relationship of keywords to other text. The higher the percentage of keywords in relationship to other text, the...

I've been grokking

The I Grok demo is online and I've been playing with this visual display of Search Engine info. Great eye candy, but as to usefulness, hmmm. The results are served as mosaic pieces on little colored plates, which limits the...

June 28, 2005

Calacanis on Technorati

Technorati - the blog search engine - has recently done a redesign. Jason Calacanis, blog mogul, gives it thumbs down: "absurdly narrow column for the search results (uhh� that�s what i�m here for people!)." He gives Technorati the edge over...

June 27, 2005

Search string graffiti

Seen it all? How about a Google search string as political graffiti?...

MSN Search Update: RankNet

MSN has recently updated its search results with an algorithm based on RankNet: "The new ranking technology is based on neural net, which was discussed by Microsoft in a research paper headed by Chris Burges titled Learning to Rank using...

WebmasterWorld Conference Notes

There's been some great blog coverage of the WebmasterWorld 2005 conference that took place this past week in New Orleans. SearchEngineRoundtable has posted quite comprehensive coverage. You can read a recap of all the postings made, with links to individual...

June 25, 2005

Double Trust = Double Trouble? (cont.)

Tim Yang says that the Double Trust experiment is operating in a gray area (or worse) legally and that therefore this student project may shut down sooner rather than later. The idea of blending results from the top two search...

June 24, 2005

Jill Whalen's Take on Google's Patent Application

Another great newsletter from Jill Whalen of HighRankings.com. The first article is on Google's Patent Implications. There's about 100 posts worth for blogging purposes here, but I recommend your read the entire High Rankings Advisor newsletter. One interesting item was...

June 23, 2005

Whalen and Fallon

Brad Fallon's recent interview with Jill Whalen is finally online. Fallon: When did you first realize you could make a living at this? Whalen: Once I started raising my prices. Her career advice to budding SE optimizers: get a job...

June 22, 2005

White Hat SEO vs. Black Hat SEO

You won't find tempers flaring in this interesting post, "Black Hat vs. White Hat Search Spam Debate", a public, and polite, discourse between Earl Gray, a "self-proclaimed professional Search engine spammer" and randfish, a "self-proclaimed professional white-hat SEO": "What follows...

May All Your Anchor Text Be Keyword-Rich

Certain words on a Web page carry more weight than others. Title tags and headers are often considered more "weighty" than regular paragraph text, while meta-tags and alt-tags have almost no weight in current search engine algorithms. There's certain evidence...

An idea to make us rich, RICH!

As long as I can remember, the only way to check how your website is ranked in foreign markets of interest to you is to go to every important search engine in that national market and search on your keywords,...

June 21, 2005

How NOT To Work with an SEO Company

When it comes to SEO consulting, unrealistic client expectations probably tops the list of "don't need it" aggravations. Shari Thurow has a great article on More Ways Not to Work With an SEO/SEM Firm at ClickZ. Some of the tips?...

Introducing the nice search engine

Yahoo is launching revisions to its search methodology today "so you should be seeing more of your pages in the index as well as some fluctuations in the rankings of results from previous searches," they say. They're broadcasting their revamp....

June 18, 2005

Avoid SEO shops, advisor warns

Very interesting new article on SEOs and small business by Jack Humphrey. A taste: You are led to believe that your business will die a terrible death without the search engines. You are led to believe that only people who...

SEO Tips - Update

This is an update to the previous post Seo Tips. I had suspected that this was a "clever" sales tool and it was. While it offers a bunch of great tips, the process is much simpler if you purchase their...

June 16, 2005

Title Tags: Will Their Importance Be De-Emphasized?

I figure there's a wide variety of people reading this SEO blog, at all different points in the experience curve. To that end I planned on writing about the importance of title tags for search engine optimization. However, I noticed...

Double Trust = double trouble?

We're all familiar with Dogpile and other search engine result aggregators, but here's something different. It's a Northwestern University class project to aggregate results from just two engines, Yahoo and Google: Double Trust. I have been playing with it for...

Google Sitemaps

As most have heard by now, Google recently launched the Google Sitemaps program. Google Sitemaps is beta program that allows webmasters to feed web pages to Google for crawling. By placing a Google Sitemap on your webserver, you inform Google's...

June 15, 2005

Crazy talk - or not?

Saw the strangest tip ever from a pornographer on Webmaster World's Google board last week. I wish I had kept a link to the post. This poster was soliciting advice on page rank optimization and listing things he was doing...

June 14, 2005

SEO Requires Fresh Content

Search optimization these days may require more than standard SEO tools like alt tags, file names and header tags. Matthew Foster writes, "However, one problem is that the major search engines (especially Google) not only rank pages upon relevant content...

June 11, 2005

SEO Tips

I had run across some information and thought I'd pass it along. While I haven't finished reading all of it yet (I'm sure there will be a hook), there is some good free Keyword and Ranking Information. You can find...

Hidden Links at the Financial Times

In his latest newsletter, Ken McGaffin reports that he has uncovered a hidden linking strategy at the Financial Times Website while doing competitive link analysis for a client: The hidden links can be found on pages such as 'FT.com /...

June 10, 2005

CNet Reviews Nine Search Engines

CNET, an organization who never met a product they couldn't rate, rank or rankle, has come up with rankings for nine popular search engines. Ratings were based on a 10 point scale and ranged from 8 on the high end...

Search Engine Radio with Jill Whalen

Brad Fallon does this web radio thing. The archive page archives shows in asx format only, and if your machine can't support that, you have to listen live at the appointed hour. (If you click "listen live" randomly you get...

Keywords and Target Audience - Part 2

This is Part 2 of a 4 part series for targeting your website. First we talked about Prominance, and now we'll discuss Proximity. There are search engines that use "keyword proximity" in their algorithms to rank your site. By having...

June 09, 2005

Back to Basics - Indexing

Sometimes we all get caught up with the torrent of search engine optimization news that comes out daily. Every day there is another Google update, some new technique to use, some old technique to avoid. Sites get banned, rankings go...

June 08, 2005

Don't Optimize Your Web Site

When I'm giving a seminar on search engine optimization and marketing I often ask the audience, "who came here today to learn how to get their Web site to rank higher at the search engines?" Assuming they have had their...

Manufacturers Ignoring Search Engine Optimization

A tough nut to crack? According to a report by Fathon SEO, U.S. manufacturers have not been quick to embrace search optimization techniques: The report ... notes that 75% of U.S. manufacturers don't appear to use effective keywords in the...

They're still out there!

SEO work: so may years, so many changes. For you and me. But not for them. They're still out there as if time stands still. Time is nothing to them. Nothing at all. - Doorway page wizards! - "We will...

June 07, 2005

And with whom am I speaking please?

Shari Thurow has an irresistible article about those pesky SEO clients. (Hat tip to Lee Odden.) The piece is set up like series of directives issued to a prospect: "Tell your Web developer to get with the program or get...

June 06, 2005

Search Engine Tips: How Sophisticated Are Your Prospects?

Wow! Darren's plane has probably barely landed and there are already a number of great posts! This evening, as I was reviewing my blog stats�being the narcissistic guy I am�I came across a link from Google for a search of...

Search Advertising Revenues Continues Growth at Expense of Traditional Media Advertising

The growth in search engine advertising revenues is having a serious impact on the profit margins of the major traditional media advertising forms. According to a report released by research and analysis firm Outsell, the growth in search advertising revenues...

June 04, 2005

Manipulating Search Results with "Google Bomb Blogs"

As blogs continue to enter into the Internet mainstream, this article from Online Journalism Review highlights one of the darker aspects of this growing awareness of blogs. Quixtar, "a revamped online version of Amway", has been using blogs to try...

Google Launches Google Sitemaps

Google launched a new program called Google Sitemaps last night. It�s basically the same as Yahoo�s Paid Inclusion � but free. The program allows for webmasters feed pages to Google for inclusion into the index for free. Webmasters need to...

Can you underestimate an SEO client?

Your blogmaster Darren Rowse has begun his vacation - happy journey to him - leaving a few willing friends and strangers to help out in the interim. Darren will be back next month with his useful and practical information. We...

June 03, 2005

Google's update - the "crisis" continues

The story so far: * Google is revamping its ranking algorithm, a process that takes weeks. * Some poster at the forum Webmasterworld has named this upgrade "Bourbon," which has stuck. * A poster using the tag "Google Guy" has...

June 02, 2005

Stiff-necked specialists

Looking at conference notices and various chat boards. I can't help but notice the business I call "SEO" has split into artificially separated disciplines of "search engine optimization" and "pay per click" management. And I see that these false distinctions...

Keywords and Target Audience

OK, you have a site and you need keywords, tags, and so on so you can get it listed with the search engines. Here are a couple of suggestions: - Put yourself in your audiences shoes and search for your...

URLs - still worth serious money?

Help me with this, please. Do you seriously think having a certain URL will boost traffic? I'm not asking whether this or that search engine algorithm factors domain names into its ranking for relevancy. I'm asking if you think that...

June 01, 2005

Jim Lanzone Answers Questions

Jim Lanzone, vice president of search properties for Ask Jeeves, has answered some member questions over at the Cre8site Forums. Here's what Jim had to say about the Ask Jeeves vs Ask.com brand name issue: As for the Ask Jeeves...

Google whining - what it means

I am so shiftless, that I assume it's Google's job to find my excellent, on-topic content. If they don't - well, they're not worth bothering about.