September 30, 2004
How do you market your product if the public doesn't know your website exist? The odds are you will lack the flow of traffic to survive in the vast ocean called the World Wide Web. You are shaking your head...
RSS is the latest craze in online publishing. But what exactly is RSS? RSS or Rich Site Syndication is a file format similar to XML, and is used by publishers to make their content available to others in a...
The debate rages. Some swear dashes in domain names send rankings soaring. Some have an ongoing love affair with underscores. Others are sure there is no difference. While I agree you do get a bit of a bounce in Google...
1. Offer other web sites free content to post on their web site. Include your link on all of your content. The content should related to your web site because it will be in front of your target audience....
Your prospects type in keywords into search engines to find your web site. Implementing simple keyword strategies can dramatically improve your search engine ranking and web traffic. Many search engines and directories read the information in the META tags of...
SEO - Seven Most Often Asked Questions is a good article with some FAQs that people often ask about Search Engine Optimization complete with answers that should help anyone wanting to optimize their sites for Search Engines. The first...
'You have no doubt been bombarded with emails from all manner of marketing 'gurus', including most of the big names, telling you to hurry up and get in on the "once in a lifetime" marketing opportunity of owning a long...
September 29, 2004
10 Reasons Why Your Web Site Isn’t Getting the Results You Need... By Stuart Johnstone www.bankofknowledge.info There can be numerous reasons why your web site getting the results you need, but what I’ve tried to do here is list 10...
By Steve Pronger Well actually, linking isn't fun at all. In fact, it's quite tedious. Seeking, responding to requests and adding links takes time and effort. But, if you're not actively building links the RIGHT way you are going to...
September 28, 2004
There is a good article from Wayne Hurlbert at SEO Chat about the pros and cons of outward bound links in terms of SEO on your blog. "Few topics in search engine optimization (SEO) cause as many heated disputes as the...
Every website needs traffic because without traffic it's impossible to sell anything. Here are 11 simple ways how you can get your website hit counter explode. 1) Start an affiliate program. It's the 1 way how to get high quality...
Matthew Henry has an in depth and fascinating article that looks at using stats to get the most out of your SEO and focus your campains. He writes: "RPI, or Relative Position Index, is a metric we use to...
An SEO ChecklistBy Jane McLain Search engine optimization is on every webmaster's mind these days. Achieving a favorable ranking for the right keywords can mean a steady stream of targeted traffic to your site, and all for free - that's...
Search Engine Optimization: Site Structure and Popularity by Milena Sotirova In the Global Internet era the industry presence is undoubtedly related to the company online presence. Where is the scope of the online presence limitations and does it refer...
What does it take to run an effective Search Engine Optimization campaign? This article says you need Brains, Brawn and Finesse. "The best results come from a combination of an agency's, consultant's or individual's search knowledge and their utilization...
September 27, 2004
Click Z has a very helpful article on common search engine optimization mistakes that web-masters make in designing their sits and blogs. "The biggest design mistake made by Web designers and site owners is to treat search engine optimization (SEO)...
September 26, 2004
If you're wondering how Google works out how to rank search results on their search engine - and are also curious about how to climb the rankings with your blog or site then you might like to head over to...
Search Engine News Journal has posted 10 great tips to get your blog ranked at the top of the Search Engines. I really like their approach because they acknowledge that it takes time to get your blog high up the...
September 24, 2004
10 Ways to Ensure Your Site Does Not Get Indexed on Search Engines is a good starting point for thinking through ways to optimize your blog for a high page ranking in Google. Search Engines have come a long way...
September 23, 2004
Net Mechanic has a good article titled Promotion Tip - Search Engine Promotion Checklist. It has a very comprehensive list of tasks that you'll want to complete when starting a new website and getting it listed on Google and...
'Just about every online small business uses some sort of search engine optimization strategy. They also work on establishing a niche for themselves on the Internet. Unless you have the resources of a company like Microsoft, doing both effectively...
September 22, 2004
\With all the shuffling that’s been seen in the search engine world within the last year, the issue of obvious optimizing has become a hot button. The current line of thinking is that most engines (especially Google) are on...
'The number of Fortune 100 companies who deploy effective search engine optimization (SEO) techniques has tripled in the last two years, but only a scant few have well-optimized sites, according to analysis from Oneupweb. The 2004 study of the...
This is an excerpt from the first in a three part series on using Newsletters as part of your web marketing campaign. It looks like a worthwhile series to keep watching if you're interested in Search Engine Marketing. 'Newsletters...
Do you want a high ranking page in Google? Yeah - we do too. You see if you can rank high on Google's Search Engine you can all but guarantee high levels of traffic to your site. But the...
“The outlook for online advertising in 2005 appears fairly robust--but exactly how robust varies according to who you talk to. Forecasts vary widely, ranging from a high of 33 percent from Deutsche Bank Securities to a low of 10...
IAB / Pwc Reports Third Record Setting Quarter For Internet Advertising $2.37 Billion Internet Ad Revenue For Q2 2004 - Up 42.7 Percent From The Second Quarter 2003 Seventh Quarter of Consecutive Growth New York, NY (Sept. 20, 2004)...
September 21, 2004
Depending on your site’s subject matter, you might even be able to start earning a significant income purely from the popularity of your site. For example, if you have a site on jokes you might be able to get...
Pay Per Click(PPC) search engines are one of the fastest ways to drive large predictable amounts of extremely targeted visitors to your website. There is a huge difference between getting normal top 5 rankings in the major search engines...
Probably one of the most important things to have when starting a new site is a high search engine ranking. With most sites, search engines can account for up to 95% of traffic. If you're not placed in the...
September 20, 2004
Blog Business World asks the question - Are Reciprocal links bad? "Reciprocal links. You know. Link trading with other bloggers. Swapping links is an old practice, used by all bloggers, since the idea of blogs were new. Bloggers like...
September 19, 2004
No One Can Find Your Web Site is a short tips page on how to optimize your webpage for search engines with 6 basic tips thta anyone with a website would be able to follow. 'No One Can Find Your...
8 Essential SEO techniques 1) Title Tag - The title tag is the most powerful on-site SEO technique you have, so use it creatively! What you place in the title tag should only be one thing, the exact keyword...
How to Get the Best Deal on Your SEO Project - If you own or manage a business Website, chances are you are at least somewhat familiar with the concept of search engine optimization (SEO). You may have read...
The Budget Webmaster’s 6 Step Guide to Improving Existing Rankings in Google You know the scenario. You get an occasional click from Google for a certain keyword. You go to find out why you aren’t getting more clicks, and...
Get Better Search Engine Rankings with RSS RSS is the latest craze in online publishing. But what exactly is RSS? RSS or Rich Site Syndication is a file format similar to XML, and is used by publishers to make...
Are Search Engines Worth it Any more? - The “Number One” Question - the question that I (and probably every other Internet marketing expert on the planet) am most frequently asked: “How do I get to be Number One...
Beyond Search Engines Some webmasters report that search engines account for 75% or more of their total website traffic. However, it's important not to become too dependent on search engines for new business. Achieving a top listing from a...
So you need a domain name for your brand new internet business. You may even have some cool ideas for a new domain name combination that will really impress your friends. Question is, is your new domain name going...
Your website title could be costing you money Nothing could be simpler than the title you give to your web pages right? Unfortunately, the vast majority of the websites I visit these days have absolutely terrible titles that hurt...
When most people want to find something on the web, they use a search engine. Millions of searches are conducted every day on search engines such as: google.com, yahoo.com, msn.com and many others. Some people are looking for your...
Build Your Search Engine Optimization Around Your Content In the early days of the Internet, web enthusiasts were enamored with the technological marvels that the new age put before them. It almost seemed as though the written content...
What is PageRank? Chances are you have been on the Internet and have been surfing in and out of websites looking for valuable information pertaining to a favorite topic or researching a subject for school or work. As...
With more and more experts and search engine enthusiasts claiming the right way and the wrong way to handle link swapping, link exchanging or reciprocal linking! You can tell something is important when there is more than one name...
"5 Super Easy Secrets To A Winning Domain Name" Are you having sleepless nights thinking of the right domain name for your online business? Well, everyone and everyone's grandmother knows by now why having your own domain is so...
"Title Tag and Meta Tags are the author-generated source codes that are positioned in the <Head> segment of your HTML document. Apart from the Title Tag, other information inserted is not visible to the person surfing your web page,...
"Importance of Good Copywriting Whether it is the traditional print media or the electronic media, be it advertising, newspapers, or a website, copywriting is the use of a strong blend of powerful, motivating and persuasive words that not only...
"Keyword Research is by far the most important aspect in any Search Engine Optimization initiative. This article shall discuss the important aspects- of keyword research process. Keyword Phrase Research is a process of selecting the most “optimum performance” keyword...
Look Before You Leap - What to Look For and Look Out For When Choosing an SEO/SEM Firm By David Wallace In the last couple of years, search engine marketing (SEM) has exploded as a viable form of marketing....
So What’s this Search Engine Optimization Stuff All About then? By Chris Ridings © Chris Ridings August 2004 It’s been a long time since I’ve written an article. To be perfectly honest I haven’t seen the need to write...
Google Page Rank Is Dead - Or Is It? By: Martin Lemieux For a long time now, marketing gurus all over the world have been talking about google page ranking. Page ranking is simply Google's way of measuring your...
"Amazon.co (Nasdaq: AMZN) plans to take aim at Google with an advanced technology that the company says takes searches beyond mere retrieval of Web pages to let users manage more fully the information they find. A9.com, a start-up owned...
5 Keys to Copywriting for Site Visitors and Search Engines When it comes to writing your Web site copy, you must balance the needs of your target audience with search engine optimization. Here are the 5 keys to help...
The Best Traffic Generation Tool Is Free Copyright 2004 Diane Hughes Although search engines have been around since the beginning of the Web, many businesses (large and small) are just now waking up to the gigantic benefit search engines...
Are You Ready for a Plain English Guide to Internet Marketing? Have you ever been horrified and intimidated at the convoluted, jargon-reliant information about Internet marketing available on the Net? Often it results in many companies becoming confused and...
Is Your Website Ready For Local Search Engine Traffic? Copyright 2004 John Jantsch I suppose the real reason for a local small business to have a website at all is to provide information for the local market, generate leads...
Now More Than Ever...You Need To Optimize Your Site for Search Engines As the economy begins to recover in certain parts of the world, more and more online marketers are looking for affordable ways to drive qualified traffic to...
Piggyback Promotion - The Future of Low Cost Promotion With the ever-increasing prices for search engine promotion and pay per click advertising, it has become next to impossible for low budget businesses to compete effectively in that field. A...
Robin Nobles was the very first person to develop a structured series of comprehensive courses and lessons which are recognized and approved by the US educational system for training people in search engine marketing skills. Robin Nobles celebrates her...
How to Increase Link Popularity and Improve Search Engine Ranking If you want to improve search engine ranking of your web site, you need to find a large number of high quality links from other web sites. These are...
September 18, 2004
Submit Site To Announce It To The World! SUBMIT YOUR SITE TO 10,000 SEARCH ENGINES!!! NO, don't bother! It's a waste of time, and you'll probably just receive lots of unwanted e-mail. Instead, submit your site to the major...
For anybody that is new to online marketing this is a short article to explain what search engines are and their role in the online world. Search engines are used when people search the web for information, services or...
Copyright 2004 Jack Humphrey There have been a lot of changes on the web since I wrote the first edition of "Power Linking Your Way to 1 Million Hits" in 2002. Back then I told everyone that the only...
By ©Thom Reece 2004 All Rights Reserved I have been a strong advocate and user of PPC's (pay-per-click search engines) for several years now. I have thousands of keywords and phrases on bid at a number of PPC search...
One of the trendiest takes on Internet marketing these days seems to be this notion that securing top search engine rankings "no longer works." Where it started, I have no idea. But rarely does a week go by when...
Search Engine Positioning and Optimization is crucial to good getting high traffic to your site. This article covers 10 common mistakes in Search Engine Optimization and Positioning. "Do You Make These Search Engine Positioning Mistakes?" By Arun Agrawal Search Engine...
Sitemaps and hypertext links are "food" for search engine robots. We will look at the value of text links for optimal spidering, and the importance of using a sitemap in order to help search engine robots reach your website's deeper...
Search engine optimization is best left in the mystical land of the Intenet Marketing Guru right? Good Search engine rankings are tough to achieve. Understanding search engine marketing takes years of studying and only people with true insider knowledge and...
What is a Pay Per Click Search Engine? A pay per click search engine is designed for pay for performance advertising. That means that an advertiser pays the search engine owners only for traffic that is delivered to his web...