March 29, 2006

Top trends in Internet marketing strategy

1. Search Engine Optimization
2. Usability Testing of Websites
3. Optimized Press Releases
4. Business Blogging
5. RSS and syndication

Read more at Top trends in Internet marketing strategy

Posted by Darren at 08:52 AM

March 28, 2006

Typical Websites Not Search Engine Optimized Finds Study

'According to a recent study, more than 60% of websites lack the proper web programming to be ranked properly by Internet search engines.

According to the Front Page Public Relations report, websites, in many cases, do not contain the necessary titles, descriptions, keywords and other Meta tags required to be read and indexed properly by leading search engines, nor do they include the beneficial language in search results to entice customers to click through to their websites. '
Read more at Typical Websites Not Search Engine Optimized, Per Front Page PR Report
Posted by Darren at 08:34 AM

March 13, 2006

Stop Wasting Money on SEM

'While it may seem obvious to many of us in the industry (The so-called veterans) it may not be that obvious to all.

That is, no matter what rankings you achieve or how much you are spending on your PPC in a month, you really should only consider one thing: Your customers.

100% of your efforts must revolve around who your customer is.

In this article I give some tips to ensure that your marketing campaign revolves around your customer....'
Read more at Stop Wasting Money on SEM: Know Your Customer to Know your User
Posted by Darren at 04:49 PM

September 20, 2005

5 steps to a perfectly optimized web page

Rob Sullivan writes a helpful post titled 5 steps to a perfectly optimized web page which gives some good solid SEO tips. Here's part of the first of the five tips:

'As with any marketing campaign the first step in optimizing ANY web page is to know your target audience. Is your site B2B (business to business) or B2C (business to consumer). This is important because this not only affects the tone of your site, but also the keywords you chose.

It is imperative that you nail who your target is before you do anything else because if you dont it doesnt matter how big your site is, or how many pages you have. If you dont write to the right crowd you arent going to get too much business.

The best thing is to write down who you think the target is. Be as detailed as possible. For example, your target may be a 30-45 year old female, in middle management, who drives a mini-van and takes her 3 kids to school before she goes to work. She makes $45,000 per year and has a bachelors degree in finance. This is the type of detail you need. You should be able to picture this person in your mind. Not just the abstract idea of her, but a physical look as well. the better you can picture them in your mind the more successful you will be.'
Posted by Darren at 10:19 PM

August 23, 2005

Approaches to Search Engine Optimization

What type of search engine optimization are you looking for? A holistic approach, or something more aggressive? Learn more about these SEO philosophies at SEO Philosophy: Naturalists vs. Eugenists.

Posted by at 10:53 AM

August 11, 2005

Click Fraud Information

Inc. magazine has a sobering report on click fraud: So Many Clicks, So Few Sales.

Continue reading "Click Fraud Information"
Posted by at 07:08 AM

August 06, 2005

Jupitermedia Sells Search Engine Watch & SES Shows

MediaDaily News reports that Jupitermedia has sold Search Engine Watch & the SES shows to London-based trade publisher Incisive Media.

Here's the post to follow on Search Engine Watch.

Thanks to Liz Harvey of Harvey Marketing Group for this tip.

Posted by at 06:27 AM

August 05, 2005

Brainstorming Keywords for Better Search Engine Results

In this issue of High Rankings Advisor (ish 145) there's a great guest article by Leann Pass of Increase Ranking.

The article, Using Keywords That Provide Solutions, covers topics that I've discussed with clients in the past, and bring up when I put on search engine marketing seminars.

First, ranking well for a keyword is not always a good thing, especially if no one out there is searching for your keyword! (Think sinking the eight-ball in the wrong pocket.)

Secondly, when you're brainstorming keyphrases, consider terms that represent:

  1. problems your prospects are suffering from
  2. benefits your products or services offer
  3. competition your product or service competes against (although be careful of copyright laws!)
  4. outcomes your prospects want to achieve

There's also some interesting ramblings from Jill as well in Should You Chase Algorithms?

Posted by at 05:03 AM

July 30, 2005

Strategies for SEO One-way Web Links

Work From Home SEO Business has written a good article with 5 strategies for SEO One-way Web Links:

'With so much talk about search engines putting a damper on direct reciprocal links, the hunt for the elusive one-way inbound link is on.

As someone who works with small business website owners, I've heard just about every inbound-linking scheme there is. In the end, I've only seen five strategies that really work consistently for getting hundreds of links.'

They then go on to share 5 good and 5 bad strategies. Well worth the read if you're beginning to learn SEO strategy.

Posted by Darren at 06:01 PM

July 25, 2005

Stats, Facts and Organic SEO

'Over the past four years, Google has dominated the search scene. Up until last year, Google fed results to most other search engines including Yahoo, which fed some results to MSN. This outward pollination of search results made Google responsible (directly or indirectly) for over 80% of search results worldwide. After Yahoo and MSN developed their own proprietary search tools, Google's influence dropped to 54% of search results as measured in the May Nielson NetRatings survey. Following this trend has led SEOs to start paying more attention to Yahoo and MSN both of which can deliver significant chunks of search engine traffic. Search Engine Watch regularly publishes stats about the major search engines.

All search marketers know there are several search tools delivering traffic to commercial websites. While Google is the largest of all, it is important to get placements across numerous search tools. Though there are hundreds, if not thousands of search tools working on the web right now, less than ten of them provide enough traffic to be considered statistically relevant to SEOs and SEMs.'

Read more at The SEO Blog: Stats, Facts and Organic SEO

Posted by Darren at 11:48 AM
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