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January 06, 2005

Adsense/Adwords Changes are Coming - 1 Merchant ad per Page Rumored


It is rumored that on January 12 there could be changes in the air for bloggers using Adsense. Actually the changes would start with Adwords (the other side of the Adsense coin). You see it seems that Advertisers using the program will be told tomorrow (or in the next few days) that there are changes coming into effect on the 12th. The big change is this:

No longer will Google allow more than one ad per page for the same affiliate program. Presently a number of the ads on any one given page could actually be sending clickers through to the one merchant program but this will all come to an end next week. The results of this change will definately impact publishers using Adsense to monetize their sites - however the debate is still out as to what impact it will have upon our bottom line.

Some theorize that this move will see a flood of affiliate advertisers leave the program in favor of other methods of earning a dollar. The result would be less ads in Google's stock and less competition for keywords which would result in a drop off of click values.

However other are arguing that the impact will be quite the opposite. With less spots available