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The Olympus D-540/C-360 Zoom is an entry level digital camera from Olympus that combines a 3x optical zoom with a 3 megapixel sensor.
UK/European Readers buy the Olympus C-360
Steve's Digicams reviews the Olympus D-540 and writes - 'The D-540, like its siblings, is an attractive package. The stylish exterior is constructed of a durable plastic, and is small enough to carry in a pocket or purse. Unlike its siblings, the D-540 is equipped with a sliding power switch on the back of the body rather than a sliding lens barrier. When not in use, the lens retracts into the camera body, and an aperture closes to protect the front element from damage. The camera controls are well-placed on the body and the menu system is logically-organized.'
Photography Blog reviews the Olympus C-360 and writes - 'It's amazing to think that a digital camera of this quality is now available for under Ł150. Olympus have basically taken their immensely popular Olympus µ[mju:] 410 Digital and 400 Digital models and taken some of the expense out of them, such as being waterproof, the quality metal body and the 4 megapixel sensor. What we are left with is the Olympus C-360Zoom, which retains the same overall design as it's more expensive siblings, whilst being more affordable by removing features that you may not necessarily require. '
Imaging Resource reveiws the Olympus D-540 and writes - 'The D-540 has some limitations and shortcomings (most prominently, the softness in the corners of its images, especially at short range), but these need to be weighed against the rest of its performance and its very low price point. With a list price of $199, and "street" prices generally under $170, the D-540 offers really excellent value for the money.'
Digital Camera Review reviews the Olympus D-540 and writes - 'The Olympus D-540 suits point-and-shoot consumers perfectly. It has a large 1/3.7-inch 3.2 MP CCD and significant 1.8-inch LCD monitor. The built-in flash and automatic interface helps the camera appeal to any level user in most shooting situations, although there are glaring limitations in control. Control is granted over Exposure Compensation, Flash, Macro Mode, and White Balance. This camera is straightforward in its automatic control set up; however, the on-screen menu has a layout that is tiresome at many points when setting different options. It is also important to note that during testing, the number of batteries used was astronomical - and should factor into the price somewhere, however, the camera's light weight frame, handling ease, and shooting competence should more then compensate for this to the right type of user.'
It will be known as the Olympus D-540 in North America and as the Olympus C-360 in Europe and SE Asia.
European Readers buy the Olympus C-360Z here
To learn more about theOlympus D-540/C-360 Zoom read the following press release from Olympus check out:
- Olympus America - D-540
- Olympus Europe - C360
- DP Review - Olympus D-540/C-360 Zoom
- Imaging Resource - D-540
- Digital Camera Websites - Olympus D540
Press Release
The Olympus C-360 ZOOM - Sharper images at an amazing price
Olympus is proud to announce the C-360 ZOOM digital camera. The 3 megapixel model has a 3x optical zoom and an optimised image processing system for stunning results. Not only does this process images more quickly but prints will also boast sharper contrast and colour. This easy-to-use, compact model incorporates a host of features such as Super Macro mode for shooting from as close as 7cm. Available from March 2004, RRP Ł179.99 (inc VAT). For stockist information call freephone 0800 072 0070 or visit www.olympus.co.uk.
The C-360 ZOOM offers five different scene programmes enabling the user to master any photographic situation. These include Landscape for sweeping mountain ranges and Night Scene to capture the atmosphere of the beach after sundown. Even the tiniest of details can be recorded thanks to the Super Macro mode which enables shooting from as close as 7cm away.
The model also features a moving image mode with sound ideal for capturing sporting moments with commentary, or a child’s first steps and words. Still images can be downloaded without the use of a PC as the C-360 ZOOM supports the PictBridge standard. The camera connects to a PictBridge compatible printer, such as the Olympus P-10, to produce prints of the highest quality.
The C-360 ZOOM is also compatible with the Olympus Software Development Kit (SDK). This controls all the camera’s functions from a computer, such as zoom, exposure and camera release.
The C-360 ZOOM – main features:
• 3.2 million pixels, effective
• 3x optical zoom (equivalent to 35-105mm on a 35mm camera), f3.1-5.2
• Super Macro mode: shooting from as close as 7cm
• 5 scene programmes (Portrait, Self Portrait, Night Scene, Landscape, Landscape with Portrait)
• Movie recording function with sound and editing function
• PictBridge support
• 1.8” LCD with multi-language menu
• CAMEDIA Master 4.2 software provided
• SDK compatible
Posted by Darren in our Olympus category on February 13, 2004