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Nikon Coolpix S10


Nikon-Coolpix-S10The Nikon Coolpix S10 is a 6.0 megapixel camera with a large 10x optical zoom lens (38-380mm). It's an update of the popular Nikon Coolpix S4 and features a 2.5 inch LCD screen, swivel body design (great for shooting pictures from all kinds of angles) and internal memory of 16MB.

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Nikon Coolpix S10 News Release

NEW NIKON COOLPIX S10 adds vibration reduction to a powerful 10X OPTICAL ZOOM for impressive Pictures from any angle

Nikon's popular compact unique body design, enhanced image quality and picture sharing features makes the COOLPIX S10 a great camera for parents, travelers, concert and sporting enthusiasts.

Nikon announced today the addition of a 10x zoom camera with image stabilization to the COOLPIX Style series line-up. The new COOLPIX S10 features an incredible 10x optical Zoom-Nikkor glass lens, Vibration Reduction (VR), 6.0 effective megapixels, a 2.5” LCD and an innovative, compact swivel design allowing the long-zoom camera to fit into a shirt pocket. The 10x powerful, optical zoom combined with Nikon’s VR and innovative body design gives digital photographers unprecedented freedom and creativity with the ability to take pictures from a wide range of angles such as overhead, from the hip and even self portraits.

“ Creativity is written all over this camera. This stylish camera with a 10x optical zoom, Vibration Reduction and Nikon’s expansive in-camera technology is a great camera to take to a sporting event, concerts, vacation and just about anywhere,” said Bill Giordano, General Manager of Marketing COOLPIX­­­ for Nikon, Inc. “The COOLPIX S10 makes it easy to take great-looking pictures from almost any angle.”

With a distinctive wave-surface design and a high-quality finish, the COOLPIX S10 is as attractive as the images it captures. But even more impressive, the COOLPIX S10 features 6.0 effective megapixel image resolution as well as a built-in 38-380mm (35mm equivalent) 10x Zoom-Nikkor lens – making it easy to compose everything from close portraits to wide-open scenery with fine detail and vivid color. The S10 provokes creativity with the camera’s swivel body design an incredible, bright 2.5-inch LCD allows users to frame shots with accuracy.

The COOLPIX S10 features a handy One-Touch Portrait Button that provides direct access to three unique Nikon In-Camera Image Innovations to fix common photo problems This system includes Face-priority AF*, which automatically finds and focuses on a subject’s face, In-Camera Red-Eye Fix, which automatically corrects red-eye, and D-Lighting, an innovation that automatically corrects images with insufficient light. The S10 is equipped with Blur Warning, which alerts the user when an image is blurred and Best Shot Selector, a feature that automatically identifies and saves the sharpest image from a series. Taking convenience even further, the COOLPIX S10 with its supplied rechargeable lithium-ion battery, can take up to 300 shots on a single charge. The COOLPIX S10 is PictBridge compatible so there’s no need to use a computer at all when printing – just connect the camera straight to a PictBridge-compatible printer and print directly easily and without delay.

With the advantage of Vibration Reduction (VR) capability, the COOLPIX S10 allows users to overcome camera shake to take sharper, more stable pictures in a range of shooting situations. Since the camera offers increased light sensitivity, up to an impressive ISO 800, users can get great-looking results in lower light without the need for an extended exposure.

An ample choice of Scene modes makes operation even easier in a wide range of common shooting situations. Simply select the most appropriate mode and the COOLPIX S10 automatically determines and sets the optimum combination of settings. In all, there are 15 Scene modes to choose from and 4 of them feature Scene assist, which helps users to achieve more attractive composition. The COOLPIX S10 adds new entertainment to photography with Nikon’s Pictmotion function that lets users combine images, movies, music and visual styles for automatically produced audiovisual shows, in-camera. And because the LCD of the COOLPIX S10 has an impressively wide viewing angle of 170 degrees, it’s easy for everyone to gather round and watch Pictmotion shows together.

Simply select any favorite movies and images, decide on a visual style, and then pick one of 5 music files pre-installed in the camera or load up to 3** of your own to complement the mood. The COOLPIX S10 then automatically combines these elements to produce a polished production with transitions between images and movies synchronized to the choice of music.

The S10 includes 16 MB of internal memory and operates on an EN-EL5 Lithium-ion rechargeable battery and charger.

The S10 will be available at retail nationwide in September 2006 with an MSRP of $399.95. For more information on the S10 and other COOLPIX cameras, please visit www.nikondigital.com.

*Without Battery or memory card
** Via PictureProject for Windows only.

Nikon Coolpix S10 Reviews

Trusted Reviews has posted their review of the Nikon Coolpix S10 and writes - 'The Nikon Coolpix S10 is a well-made and attractively finished camera with some useful capabilities, excellent noise handling and is capable of producing good results under the right circumstances. However, lacklustre performance, terminally slow AF, poor low-light capability and awkward handling limits its appeal. It is also expensive compared to rival cameras with superior performance, so the overall outlook is bleak.'

DCRP reviews the Nikon Coolpix S10 and writes - "The Coolpix S10 has the same swivel design as the Coolpix 900, introduced back in 1998. One side of the body has the lens, while the other side has the LCD and controls. While it may seem silly, the swivel body comes in just as handy as the rotating LCDs found on many cameras -- you can shoot over things or take self-portraits, just to name two examples. The S10 is also quite small for an ultra zoom, packing a 10X zoom lens in a midsize body. Build quality is good for the most part, save for the cheap plastic door over the memory card and battery compartment. One of the nice new additions to the S10 is Nikon's CCD-shift Vibration Reduction (image stabilization) system. This effectively fights the blur of "camera shake", letting you use slower shutter speeds than you could otherwise. Strangely enough, you can't use the VR system in movie mode, though a decent electronic VR option is still available. While the camera has the same size LCD as its predecessor (2.5"), the resolution has been bumped up dramatically, so everything's nice and sharp. Low light and outdoor visibility were above average. One thing I didn't like is that your right thumb ends up resting on the right side of the screen, since there's nowhere else to put it. The S10 lacks a viewfinder of any kind -- electronic or optical."

CNET reviews the Nikon Coolpix S10 and writes "We were pleased, for the most part, with the S10's performance in our lab tests. It took 1.7 seconds to start up and capture its first image, then took 1.9 seconds between subsequent images without flash, and 2.2 seconds with the flash turned on. In bright lighting conditions, its shutter lag measured a speedy 0.6 second, but slowed considerably in dim light to 2.5 seconds. In its standard continuous-shooting mode, we were able to capture 54 VGA-size JPEGs in 33.1 seconds for an average rate of 1.63fps. When we stepped up to 6-megapixel JPEGs, we captured 39 shots in 31.4 seconds for an average of 1.24fps."

Imaging Resource posts a review of the Nikon Coolpix S10 where they write - 'The 10x Nikkor zoom lens makes the Nikon Coolpix S10 an exceptional swivel. It does exhibit some chromatic aberration at both wide and telephoto ends of the zoom range, but we thought it was kept under control, probably thanks to Nikon's use of ED glass in the Coolpix S10. ISO 800 shots were only usable at 4x6, but the ISO 50 shots were quite good at 11x14. There's little arguing with having such quality from a zoom this long in such a small and convenient package, especially at the street prices we're starting to see. And the special Nikon-only features included will all come in handy as you use the camera. The versatile Nikon Coolpix S10 is certainly a Dave's Pick.'

Megapixel has a review of the Nikon Coolpix S10 and writes, "the S10 reproduces colours faithfully and avoids any excessive over-saturation. ... From 50 to 100 ISO, any noise recorded in the image is very limited and can only be found in shadows. At 200 ISO, noise starts to become visible in areas of solid colour, even when the image is captured under good light. At 400 and 800 ISO, noise is readily visible, limiting the usefulness of the higher sensitivities. ... With its split body design allowing more flexibility and creativity than normal when framing shots, and a compact shape that offers a fully internal stabilized 10X zoom, the most surprising aspect of Coolpix S10 is that it has a very reasonable street price, making it excellent value for the money."

Pocket-lint has a review of the Nikon Coolpix S10 and writes, "The fact the image quality and lens perform well is good to see (as is the new price, down from a launch price of £349 to a much better RRP of £299), but noise is too quick to appear in shadows. And I can’t help wondering that despite the novel, use-at-any-angle-swivel-lens design and the practicalities it affords the user, it has perhaps now finally seen its day. In my First Look on this model, I wrote: “The Nikon Coolpix S10 follows in the footsteps of some very good and award-winning predecessors (the Coolpix 900 and 950 come immediately to mind) that give a tough act to follow”. And on the showing here, the S10 has not done as well as I’d have expected, which is a shame."

DPReview has a review of the Nikon Coolpix S10 and writes, "I was disappointed with the S10 because I really wanted it to be better. The twisting body design, excellent screen and long zoom make it, on paper at least, the ultimate carry-always 'street' shooter, and the lack of creative controls is something I can live with in a pocket camera (though I can't bear not knowing my shutter speed...). But the faltering telephoto focus, awkward ergonomics and the cumulative effect of all the minor image quality issues and other annoyances make it a difficult camera to recommend over a compact 'super zoom' like the Canon S3 IS or Panasonic DMC-FZ7 (the new Panasonic TZ2 looks promising too). It's by no means a terrible camera; in many respects it's actually a pretty good camera, it could just be better, and there are more appealing all-round options out there for the same (or less) money. For all these reasons the S10 just misses a Recommended rating."

The Sydney Morning Herald has a review of the Nikon Coolpix S10 and writes, " Image quality is very good. We attribute this in part to Nikon's decision to stick with 6 megapixels rather than getting involved in the ever-increasing pixel war. ... This model hides some important controls under layers of menu. Not to have instant access to exposure adjustment - the most frequently used correction in a digital camera - is inexcusable. The most humble point-and-shoot cameras put exposure-compensation buttons on the camera body, so why can't this model do that too? ... A good camera with some compromises that look as if they have been forced on the designers by the marketing department wanting to promise customers a camera that does all the thinking. Excellent value."

PhotographyBLOG has a review of the Nikon Coolpix S10 and writes, "It looks like a blast from the past, and sure enough the Nikon Coolpix S10 struggles to match the performance of similarly priced compacts today. It's not awful but it's far from great, and, in the final analysis if I'd spent £300 on the Nikon S10, after my initial enthusiasm I'd be feeling pretty deflated. My chief frustration with the Coolpix S10 is the way it struggles to find critical focus time and again – the lens hunting more than it should – and happily takes the shot even if it has failed to find it. This camera is supposed to be easy to use, but you have to work against its limitations rather than with its strengths. Thus it gets a miserly '2 out of 5' stars for ease of use, when its score should be right up there. Of course noise is an issue, but it's less of a problem than I've experienced with Casio and Olympus compacts, and the Nikon S10 can – with a little encouragement – deliver pictures that cause you to muster a 'not bad', which in turn explains the average score I've awarded it. "

Digital Camera Review has a review of the Nikon Coolpix S10 and writes, "The Nikon Coolpix S10 is a bit over-priced; it’s menu driven/non-intuitive and there are a couple of irritating design glitches, but it is not a bad camera. If it had been introduced two years ago it would have absolutely skunked the competition - today it may not be the best choice for smart digicam buyers. Potential purchasers might want to wait and check out the soon to be released Canon Powershot TX1. The TX1 may look quite different from the S10, but it is in fact a very comparable camera."

ComputerActive has a review of the Nikon Coolpix S10 and writes, "Although sharp results are achievable with the S10, you have to work for them. It’s frustrating that it struggles to find focus in less than bright light, the lens ‘hunting’ around a lot and going on to take a blurred shot regardless. Colours are coolly naturalistic, and benefit from the ‘vivid’ colour option. Night shots reveal image noise (grain-like flecks) at ISO400 and above. Bucking recent design trends, the hip-swivelling S10 is not for everyone. Those who value flexibility may find it a draw, but performance falls short."

Steve's Digicams has a review of the Nikon Coolpix S10 and writes, "While it seems that Nikon has not made many changes to this model when compared to the S4, (same resolution, lens, AF system, etc.), with its better image quality and performance the S10 is a much more capable camera. That said, with a price of US$349 or less, it offers a good value for a compact, 6-megapixel, super-zoom model, and is sure to please those in the market for a camera in this class. If you liked the S10's features, but don't need a 10x zoom and want something pocketable then check out our review of the "ultra- compact" Coolpix S9."

Cameras.co.uk has a review of the Nikon Coolpix S10 and writes, "There are two points that strike me about the images produced by the Coolpix S10. The first is the levels of sharpness. The second are the depth of the colours. In both areas the camera excels. ... If you are looking for a straightforward digital camera that will give you plenty of zoom then I would recommend the Nikon Coolpix S10. I found great levels of sharpness and strong colours too. The twisting lens design gives the camera something different too."

PCPlus has a review of the Nikon Coolpix S10 and writes, "Despite its powerful zoom and sophisticated 6-megapixel sensor, this camera is aimed at the point-and-click crowd. Manual controls have been kept to the minimum, with Nikon instead providing a good range of pre-sets, including the self explanatory Face Priority mode. Nikon’s DLighting system rescues underexposed images or shots with too much back-light, too. While these widgets are good to have, you do feel the camera takes over a bit too much sometimes, and it would be nice to have the option to tweak aperture or shutter speed manually. Otherwise, this is a well-made compact, with enough clever technology to keep the typical point-and-click shooter very happy."

Compare prices on the Nikon Coolpix S10 and get the latest price on the Nikon Coolpix S10 6MP Digital Camera with 10x Vibration Reduction Zoom







Posted by Darren in our Nikon category on August 24, 2006

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