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Canon PowerShot SD40 Digital ELPH / IXUS i7

Canon-Powershot-Sd40The Canon PowerShot SD40 Digital ELPH is a 7 megapixel camera which comes in four interesting new colors (including pink as pictured).

It features a 2.4x Optical Zoom, 17 shooting modes, ISO of up to 1600, Digic III with noise reduction and face detection technology as well as a camera station with wireless controller.

The Canon PowerShot SD40 Digital ELPH will be priced at $349.99 US and should hit stores in early October.

and get the latest price on the Canon PowerShot SD40 at Amazon.


The PowerShot SD40 Digital ELPH: Elegant, Economical and Easy-to-Use
The fashion plate of the Digital ELPH line of cameras, Canon's new SD40 Digital ELPH packs 7.1 megapixels of righteous resolution into a color-keyed, stainless steel case that bespeaks luxury and is a must have accessory for a memory-making night on the town. Similar in design to its 5.0 megapixel predecessor (SD30 Digital ELPH model), the SD40 Digital ELPH series offers four new elegant shell tones in Twilight Sepia, a dark rich brown with gold accents; Precious Rose, a blushing pink attention-getter; Noble Blue, a shade worthy of the finest designer navy suit and, the soft yet solid sophistication of Olive Grey.

With any of these four fashion finishes, the SD40 Digital ELPH camera is a formidable, fine and fun to use camera. From the virtuosity of its 7.1 megapixel CCD and its retractable 2.4x optical zoom lens (38-90 mm equivalent) to its easy-to-read 1.8-inch backlit LCD monitor with 15 brightness settings the SD40 Digital ELPH camera is Canon to the core.

Canon supplied the PowerShot SD40 Digital ELPH camera with an easy to use camera station that serves as a charger, enables Hi-Speed USB 2.0 for direct printing and image transfer to a PC, and is even supplied with a wireless remote to facilitate slide show displays when sharing images on a television screen. A mere 0.94-inches thick with the lens retracted, 1.78-inches high and 3.78 inches long, the camera body weighs in at a very modest 3.7 ounces. The Canon PowerShot SD40 Digital ELPH camera carries an estimated selling price of $349.99*.

and get the latest price on the Canon PowerShot SD40 at Amazon.

Canon PowerShot SD40 Digital ELPH / IXUS i7 Reviews

Imaging Resource reviews the Canon PowerShot SD40 Digital ELPH and writes - "These low-light deficiencies are a shame since in bright outdoor shooting conditions, the Canon SD40 performed well. The biggest plus on this model -- in addition to its fashion-conscious style -- is that it uses Canon's latest image processor, DIGIC III, which sped up overall camera operation while reducing battery drain and virtually eliminating shutter lag when you pre-focus. The SD40's Face Detection technology was also a lot of fun to use and was great for taking group portraits, with the camera able to lock in on up to nine people. The SD40 also had good dynamic range and produced relatively clean images in contrasty shooting situations. On the downside, the camera could have used a larger LCD, especially since many competing models have displays of 2 inches or more. So while Canon SD40 has a lot going for it in terms of looks and speed, image quality issues prevent me from making this a Dave's Pick."

Steves Digicams reviews the Canon Powershot SD40 and writes - 'The Canon PowerShot SD40 Digital ELPH is an awesome pocket-sized digicam. That said, I feel it will make just about any user who wants an ultra-compact model, very happy by offering great image quality, robust performance, ease of use, and let's not forget the stylish and durable body that comes in four different colors. With an MSRP of about US$399, I feel it offers a good value for a model in this category.'

Canon PowerShot SD40 Digital ELPH / IXUS i7 Reviews

Digicam Review has a review of the Canon Digital IXUS i7 Zoom and writes, "The Canon Digital IXUS i7 Zoom is an excellent ultra compact digital camera - image quality isn't perfect with slightly high noise and some red-eye - but it is very good with great colour and detail. This camera is one of the smallest digital cameras available and is a camera that you can take anywhere and use in almost every situation. The camera has a few minor issues, such as a weak flash and slow flash recharge time, but if you look past these problems, then you are left with a very capable, stylish, and very pocketable camera that you can take everywhere. The Canon Digital IXUS i7 Zoom, is as small as a mobile phone, but produces photo quality that is significantly better, and like it's predecessors, produces great colour photos, and is therefore recommended!"

Posted by Darren in our Canon category on September 14, 2006


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