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Zooming in on digital camera flashes


'A NEW company headed by veterans in the camera business has its eye on becoming Singapore's next Creative Technology by providing photographic accessories for digital cameras, a relatively unexplored market.

The company, Xtri Technology, has started by offering external flash products under the brand Sunblitz. It has a product roadmap which includes battery and storage accessories.

Said Mr Goh Chuan Ooi, one of two men behind the new set-up: 'The built-in flash for digital cameras is not strong enough. It doesn't give the right amount of light for the right colour temperature that ensures bright and crisp photos.'

His company's range is aimed at both professionals and laymen, and starts at $69. At the moment, other flash makers cater only to professional photographers.

Xtri has already landed contracts to design and make flash accessories for five 'big name' firms in the camera industry, said Mr Goh. He declined to say which, or reveal projected revenue.'

Read more at Zooming in on digital camera flashes







Posted by Darren in our News category on November 30, 2004