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SanDisk - The Kodak of Digital Photography?


It is interesting to watch the photography industry changing with the onset of Digital Photography. Kodak have been announcing changes to their approach every few weeks for the last 6 months. Companies that were entrenched in film are either downsizing or retooling while other companies are emerging as new powerhouses.

SanDisk is one of the emerging companies that is growing in its reach and influence. Some have suggested it the New Kodak of the Digital Photography Industry.

'The momentum is on the Silicon Valley firm's side. Sales of digital cameras, which use memory cards to store images, surpassed those of 35mm cameras for the first time in the United States last year. The market grew so fast that it not only outpaced one industry research firm's 2003 forecast, but also its estimate for this year.

That's all good news for SanDisk, the largest supplier of memory cards, which some have dubbed the "digital Kodak."

"Clearly, digital photography is here, and it's here in a big way, and it's clearly taken over 35mm (film)," said Nelson Chan, senior vice president and general manager of SanDisk's retail business.'

The test of SanDisk will come when they have to respond to new forms of memory in digital cameras. Hard drives are becoming smaller Apple is already using a 4 gig hard drive that only measures 1 inch across in their ipod - the day will come when such technology must surely come to digital cameras. Will SanDisk be able to respond?

More changes to come I suspect in the ever changing landscape of Digital Photography.







Posted by Darren in our News category on March 03, 2004