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There is change in the wind today as a number of digital camera makers make changes to their approach. In addition to the changes at Sony and Konica Minolta Pentax have announced a shift in focus to pick up more of the medical and optical gear market and a decreasing reliance upon it's photographic business.
'``We want to balance our portfolio by making the imaging systems, medical gear and optical device businesses each make up about a third of sales,'' President Fumio Urano said in an interview. Pentax's sales may reach about 190 billion yen ($1.7 billion) by 2010, compared with 133.6 billion yen for the year ended March 31, according to Bloomberg calculations.
Declining prices for digital cameras are squeezing profits at companies such as Pentax, Olympus Corp. and Fuji Photo Film Co. Pentax, which in May said prices for the devices fell by almost a quarter last year, will move some workers at its photographic unit to the medical and lens businesses, Urano said. The company is due to report quarterly earnings at 4 p.m. today.'
Posted by Darren in our News category on July 21, 2005