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OFOTO to become EasyShare Gallery

Kodak News Release: OFOTO Service Renamed KODAK EASYSHARE Gallery

Change Reflects Continued Integration into the KODAK Family of Digital Photography Products; Service Will Maintain Complete Set of Products

Eastman Kodak Company and its online photo service subsidiary, Ofoto, Inc., today announced that the service will change its name to KODAK EASYSHARE Gallery, effective March 31. This powerful new name builds on the success of the award-winning Ofoto service and provides new and exciting opportunities for integration within the KODAK family of products, including the ability to directly access the Gallery from new KODAK EASYSHARE-ONE zoom digital cameras.

With the change, will become From now through March, customers will continue to see the Ofoto name and should visit to access, share, and print their pictures.

Ofoto has always played a central role in the EASYSHARE system, and continues to grow in importance for Kodak's digital strategy. The new KODAK EASYSHARE Gallery name captures this evolution for a service that will provide people with more ways than ever before to view and share pictures with friends and family, said David Rich, vice president of marketing for Ofoto, Inc. The KODAK and EASYSHARE brands reflect a simple-to-use, high quality photography system, and we are extending those attributes to our online consumer digital service.

With more than 18 million current members, the KODAK EASYSHARE Gallery will remain compatible with pictures taken by all major brands of consumer digital cameras.

The Gallery concept builds upon the best of what Ofoto offers today with expanded possibilities for exciting new products and services for consumers, as well as for online and retail partners.

Posted by Darren in our News category on January 06, 2005