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Japan Today has a good Interview with Canon's President - Fujio Mitarai. There are a number of interesting comments:
On Market Research he says:
'Market research doesn't help in developing products. Rather, market research gives us some idea how popular our products are among consumers. If we make products based on the results of market research, the products will be similar to those of other manufacturers.
On whether the digital camera market is flooded.
'Sales of digital cameras more than doubled in 2003 and 2004. Research shows that 70% of families in Japan have a digital camera. Some digital camera manufacturers have excessive stocks of products.
Canon's sales of digital cameras increased 70% in 2004. We are still doing unusually well. It is a reasonable view to suggest that market is about to mature. However, I can still see room for growth....
With the expansion of broadband Internet connections, the market will be geared more to video pictures from static pictures. NTT has plans to change normal telephones to TV telephones at home.
In the near future, human communications will be made though video pictures on TV units. If the time comes when many families are watching video pictures on Sony TVs and only their printers are Canon, it will disappoint me a lot. Canon must be also the center.'
Read more at Japan Today
Posted by Darren in our News category on January 04, 2005