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HP News Release: Acquisition Enables HP to Provide Consumers with More Choice for Sharing, Storing, Printing Photos; Broadens HP's Position in the Digital Photography Market
HP today announced that it has signed a definitive agreement to acquire Snapfish, a leading online photo service.
Snapfish's expertise in online photo services, coupled with HP's worldwide customer reach, will rapidly enhance HP's ability to capitalize on the growing market for online photo printing.
Snapfish offers high-quality photo products and services. These include free online photo sharing, photo storage and management, free editing tools and software, online print ordering, wireless imaging services for camera phone and color handset users, and more than 70 personalized photo products, such as calendars, mousepads and the like.
Snapfish also provides infrastructure services to leading retailers, internet service providers and wireless carriers, allowing them to offer these same products and services to their own consumers.
“Bringing Snapfish into HP's digital photography portfolio is a strategic move for both companies,” said Larry Lesley, senior vice president, Consumer Imaging and Printing, HP. “By offering a superior online photo service through Snapfish, we will be able to offer the home photographer greater choice when deciding exactly how, when and where they share, store and print their photos.”
Snapfish has more than 13 million registered members and is growing at a rate of more than 500,000 members per month due in part to high customer satisfaction -- 90 percent of Snapfish's customers have recommended the service to others.
“This combination of HP's leadership in digital imaging and home printing with Snapfish's leadership in online photography will provide our customers and partners with an expanded mix of quality, value and choice that we believe no comparable business can provide,” said Ben Nelson, president of Snapfish, who will lead the new division within HP. “Snapfish customers should know that, following the acquisition, the key benefits of our service and their overall digital photography experience will only get better.”
Snapfish customers will enjoy the same benefits they receive today, along with added benefits from HP's digital photography portfolio, including easy access to products and information that will help enhance their digital photography experience. In addition, all of their images and personal information will remain safe and secure.
Whether a consumer wants the immediate gratification of printing photos at home or the simplicity of ordering a large batch of prints or photo merchandise online, HP and Snapfish will provide a more simple, affordable and comprehensive digital photography experience.
The acquisition, which is subject to various standard closing conditions, is expected to close in April 2005.
Posted by Darren in our News category on March 22, 2005