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DxO Press Release:
DXO LABS ANNOUNCES UNRESTRICTED ACCESS TO ALL DXO LENS MODULES FOR USERS OF DXO OPTICS PRO SOFTWARE
New DxO Optics Pro licensing structure provides unbeatable value for demanding photographers
DxO Labs announced today that the license fee for its flagship product DxO Optics Pro software will now allow unrestricted access to all compatible DxO Lens Modules thus providing a greatly simplified user experience and increased value for demanding photographers.
“We have been experiencing tremendous growth and demand from Digital SLR users worldwide over the last few months. Our new licensing arrangement allows us to respond more efficiently to the wave of opportunity presented by the ever increasing popularity of Digital SLRs. The new model is a win-win deal for our users and for us,” said Luc Marin, vice president of the Photography Business Unit at DxO Labs.
A simpler licensing model to benefit all users
Previously, DxO Optics Pro was licensed with one compatible DxO Lens Module, with further Lens Modules available and priced separately. As of October 4, 2005 DxO Optics Pro users have immediate access to all compatible DxO Lens Modules with no further purchase necessary. There are currently more than 240 DxO Lens Modules available.
DxO Optics Pro is still offered in two separate editions supporting different camera ranges.
• DxO Optics Pro Standard Edition for advanced amateur Digital SLRs. Currently includes support for 12 cameras and 190 DxO Lens Modules. Priced at €124/US$149.
• DxO Optics Pro Elite Edition including support for professional Digital SLRs. Currently includes support for 15 cameras and 245 DxO Lens Modules. Priced at €249/US$299.
• The price of DxO Optics Pro Standard Edition is unchanged; the price of DxO Optics Pro Elite Edition has been adjusted to reflect the increased DxO Lens Module usage by this category of photographer. Quoted prices are excluding VAT/Sales tax.
Posted by Darren in our News category on October 05, 2005