Digital Revolution in Home Photography

Public demand for traditional film has dropped off as digital cameras become cheaper to buy and easier to use, forcing firms to adapt and to develop the latest technologies, experts said.

The changing face of the home photo industry has led to US-based manufacturer Kodak’s plans to cut 600 jobs and to shut its photo film finishing plant in Annesley, Nottingham, as part of a global restructuring programme.

Colin Martin, director of commercial sales for high street photographic retailer Jessops, said two main factors had affected the industry over the last three years.

“Digital cameras have increased in performance to the extent they’re now on a par with traditional film and their prices have come down,” he said.