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6 months ago analysts predicted a slowdown in the digital camera market but retails are reporting quite the opposite in reaction to continued lower prices on new models being released by manufactures. US sales are approaching record levels and having chatted with some Australian and New Zealand retailers in the last couple of weeks the trends seem to be global.
"U.S. sales of digital cameras have beaten expectations so far this year and are poised to hit a record as lower prices encourage consumers to buy a more-powerful second or third camera this holiday season, the NPD market research group said on Wednesday.
Unit shipments of digital cameras rose 24 percent through the end of November, which includes "Black Friday" sales and the traditional first week of the holiday shopping season, NPD said. Similar sales last year grew by 22 percent.
The surprising strength in the filmless cameras comes despite experts' projections one year ago that demand would start to slow — to perhaps about 20 percent in 2006 — as fewer consumers looked to replace older film cameras."
Read more at U.S. Digital Camera Sales May Hit New Record
Posted by Darren in our News category on December 25, 2006