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The Taipei Times has an interesting article into the untapped digital camera market of China.
'Most of China's 1.3 billion people can't afford digital cameras, but analysts say there is a pool of some 400 million potential customers living in Beijing, Shanghai, Guangzhou and other large cities near the coast.
Not surprisingly, key players in the US$15 billion worldwide digital camera market are gearing up to tap what China has to offer, eager to find new customers as growth rates in Japan and other more mature markets begin to slow.
"China is probably the only untapped big market remaining with real growth potential," said Makoto Kimura, managing director and head of digital camera operations at Nikon Corp, the world's sixth-best selling digital camera brand.
Sales in the Chinese market doubled last year to 1.4 million units -- still relatively tiny in absolute terms. Shipments reached 15.6 million units in Western Europe and 8.5 million in Japan, according to research firm International Data Corp (IDC).'
Posted by Darren in our News category on July 10, 2004