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There has been some discussion in DP Review's Forums about our publication yesterday of details of the new Canon Rebel XT after a reader (Rich) emailed me with pointing me to this page at the Lets Go Digital's PMA Report. I do not know how Rich found the page (it was not linked to from their front page) but assume that he made some educated guesses after looking at the URLs of previously announced new digital cameras on their website and having seen people talking about the impending announcement new Rebel on a variety of sites (including DP Review's Forums). The name 'Rebel XT' was one that had already leaked and along with names like 'Rebel 350D' - putting the previously used URLs and the names together was probably not the most difficult thing to do.
One of the accusations that have been made against this site is that in posting the information that we did about the Canon XT that we broke an embargo on the information. Sites like DP Review and Lets Go Digital do have non disclosure agreements with manufacturers like Canon. These agreements ensure that they do not speak publically about upcoming products - in return they are usually given press releases, product photos and sometimes even test cameras to help them prepare for their articles when the camera is officially announced.
Digital Photography Blog has previously approached most digital camera manufacturers and has asked to be included in their non disclosure programs - I would be willing to hold off on publishing information if given advanced warning of new products - however so far no manufacturers (including Canon) have responded in the affirmative - in fact few have responded at all. We have no non disclosure agreements (although are open to exploring going in this direction) and therefore are not under any obligation to hold off on publishing reliable information that comes out way.
Some of the criticism of our approach has been that we are just after new readership/more traffic to our site. I'm not sure this needs much of a response - of course we'd like to increase our readership - as would any website out there on any topic including the sites making the criticisms. However this is not our sole motivation - we want to get the most relevant, reliable and most comprehensive information available onto our sites as quickly as we possibly can. In doing so we may have put some manufacturers offside - we regret this - but until they recognize us and respond to our requests to be included in their information dispersion programs we are forced to publish the tips that we get.
We are passionate about digital photography and like many of our readers want the latest information as quickly as it is legally available. We'll continue to provide this service to our growing readership whilst continuing to attempt to build relationships with camera manufacturers and other websites. Whilst we are not the most visited site on the internet for digital imaging news our 10,000 or so daily readers know that if they want the latest news that we usually have it before or shortly after it becomes official.
I have no problem with DP Review removing links to our breaking news in their forums. Yesterday one of our mutual readers posted a link to our news only to have it removed last night. I understand the reason it was removed - it broke the agreement that DP Review had with Canon and they were well within their rights to do so.
Overall I hope that we have not digital imaging as an industry is built up by this site and that you our readers are satisfied with the information that we provide. I'm happy to have your feedback on our approach to covering the latest Digital Photography News - simple shoot me an email using our contact form.
Darren Rowse
Digital Photography Blog Editor
Posted by Darren in our Digital Photography Blog News category on February 18, 2005