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Targus Press Release
Targus Debuts Industry’s First Complete Suite of Camera and Camcorder Accessories; Turnkey Collection of Accessories Answers Consumer Demand for Single, Trusted Manufacturer
Targus Inc., maker of the world’s top-selling notebook cases and accessories, today launched a complete line of camera and camcorder accessories, complementing its popular camera case lineup. Targus has added 200 new products to its camera and camcorder accessory family, encompassing everything from miniature tripods to lens cleaners. The breadth of products catapults the Targus brand into a leadership position, offering consumers the most comprehensive suite of case and accessory solutions for cameras and camcorders. A preview of these new accessories and cases will be on display in the Targus booth during the 2005 International CES in Las Vegas from Jan. 6-9, 2005.
Targus developed its comprehensive product lineup through a strategic relationship with New York-based Merkury Innovations (http://www.merkuryinnovations.com). All of the accessories will carry the Targus brand and be backed by the company’s service and support, including warranty protection.
“After evaluating the camera marketplace, Targus discovered the lack of a complete solutions provider that could deliver a one stop, trusted destination for consumers,” said Chris Flaharty, vice president, digital products for Targus. “The addition of camera accessories was a natural fit to complement our existing camera case line. Users can feel confident they are purchasing products that will enhance their camera investments from a trusted brand that has over 20 years of experience in providing affordable, high-quality mobile solutions.”
Targus’ extensive range of camera and camcorder accessories includes solutions to satisfy camera users ranging from amateurs to professional photographers. Offerings will include products such as tripods, rapid AA LION chargers, AA and LION battery packs, lenses, filters, starter kits and more. Targus’ accessories feature user-friendly, universal designs that allow them to be used with any camera brand, eliminating the need to purchase multiple accessories for separate cameras or replace accessories when buying a new camera. Users also have the option of choosing starter kits customized to their specific camera brand or model. With prices ranging from $19.99 to $129.99, Targus offers a solution to fit practically any budget.
Targus’ line of camera accessories will be available at http://www.targusdigital.com or the Targus Web site (http://www.targus.com). Discussions with resellers for 2005 programs are taking place and retail locations will be posted on http://www.targusdigital.com. Targus will be announcing additions to its camera accessory line throughout 2005.
Editors’ Note: High-resolution images of Targus’ line of camera accessories are available by contacting Eric Paulsen or Amy Walz at (949) 477-0710 or epaulsen@maples.com / awalz@maples.com.
About Targus
Targus invented the notebook case and continues to advance the mobile accessories category with innovative and relevant solutions for today’s mobile lifestyle. Targus products enhance productivity, connectivity, and security, liberating users to work in any and all environments with the utmost convenience and comfort. Founded in 1983, Targus headquarters are located in Anaheim, Calif., with offices worldwide and distribution agreements in more than 145 countries. More information available at http://www.targus.com.
Posted by Darren in our Accessories category on January 08, 2005