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Dec 28: Sony Cyber-shot S730

Sony-Dsc-S730The Sony Cyber-shot S730 is a new 7.2 megapixel point and shoot camera that was announced by Sony Europe this last week and is scheduled for launch in 2008.

The Sony Cyber-shot S730 has a 2.4 inch LCD (wide viewing - 112,000 pixel resolution), ISO of up to 1250, 3x optical zoom lens and 22 megabytes of internal memory.

The Sony Cyber-shot S730 is due to hit stores in January (in Europe at least) but we were not advised of it's recommended retail price.

Sony Cyber-Shot S730 News Release
START HERE FOR BETTER-LOOKING PICTURES: THE GREAT VALUE NEW CYBER-SHOT S730

* 7.2 effective megapixels
* 2.4-inch LCD screen with wide viewing angle
* High Sensitivity ISO 1250 for reduced camera shake
* Easy-to-use on-screen function guide
* 3x optical zoom lens

Weybridge, 27 December 2007 - Light, compact and beautifully easy to use, the new Cyber-shot S730 presents a great-value entry point to the world of digital photography.

While its remarkably affordable, the Cyber-shot S730 doesnt compromise on imaging quality. Theres a Sony 3x optical zoom lens to bring distant objects closer, while pictures captured with the 7.2 effective megapixel sensor look crisp with superb detail even blown right up to A3 size.

The Cyber-shot S730 lets you grab clear, blur-free pictures without the aid of flash if youre shooting in low light or on cloudy days. Selecting High Sensitivity mode on the easy-to-adjust mode dial boosts sensitivity to ISO 1250. This allows shooting at faster shutter speeds to reduce the risk of camera shake, even with moving subjects.

A new multi-point autofocus mode ensures pin-sharp images, even when your subject is moving or isnt in the centre of the frame.

Pictures and camera settings can be viewed clearly on the large 2.4-inch screen. Touching a button switches instantly to Playback mode, making it quick and easy to check pictures during shooting. Theres also an on-screen Histogram mode that displays image brightness in graphical form useful if youre fine-tuning exposure settings for the best possible results.

Even if youre new to digital photography, the Cyber-shot S730 guides you with a handy display of functions like flash, macro and self-timer settings. Theres also on-screen advice to help you select the right settings for your chosen subject as selected with the Shooting Mode dial.

The Cyber-shot S730 can even help beginners pick the optimum image size for shooting, depending on your preferred printing paper size and the amount of memory space remaining.

The Cyber-shot S730 will be available throughout Europe from mid January 2008.

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