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February 2010

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Mar 31: No DSLR for Casio

Yahoo News has an interview with Casio President John Clough who answers the question about whether they will be developing a DSLR by saying:

'We are not trying to invade the Digital SLR space and we are not trying to be the lowest price out there with the highest number of megapixels. We are trying to go after the consumer value -- value not defined as lowest price, but benefits we bring that are real benefits given the price.

In fact, while Casio plans to continue innovating the digital camera market, the company is looking beyond the camera and planning for what they believe will be the next big consumer product.

We are excited about digital video -- this so-called convergence product, said Clough. We think we can do it in a way that doesn't just replicate what's being done but brings new dimensions of usage to the consumer.'

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