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March 15, 2005

HP Launches Mobile Moments



HP Launches Mobile Moments – the Online Star- Studded Mobile Phone Photography Exhibition

HP today announced it will be unveiling Mobile Moments (http://www.hp.com/eur/mobilemoments), an online celebrity mobile phone photography exhibition in aid of Maggie’s Cancer Caring Centres and HP digital villages. HP has asked leading photographers, artists and entertainment personalities to contribute their first mega-pixel mobile phone photograph to the exhibition. Each participant was asked to capture their own ‘mobile moment’ – a spontaneous image caught in the moment. The result is a thoughtful, imaginative and sometimes funny look at what makes celebrities tick.

‘Mobile Moments’ is an interactive online gallery where visitors will be able to see over 200 celebrity camera phone images. They will also be able to upload their own camera phone images so that their ‘Mobile Moment’ can take its place alongside the celebrities. It will also be possible to vote for their favourite celebrity photo and for other visitors’ ‘Mobile Moments’. In addition, visitors will be able to see which images are attracting most votes from other users, and perhaps find that their ‘Mobile Moment’ is one that other people find the most impressive.

Visitors to the ‘Mobile Moments’ website visitors from selected countries (UK, Germany, Italy, Spain, France, Netherlands and Belgium) will be able to enter a competition to win an HP Photosmart 375 printer and the latest Nokia or Sony Ericsson camera phone.

Celebrities and photographers who have taken part in Mobile Moments include:

Minnie Driver – Hollywood actress Driver has starred in over thirty films and recently released her long-anticipated first album.
Jamie Oliver - the brilliant chef who taught the world to cook again – and to love it!
Sam Taylor-Wood - creator of thoughtful photography, film and video installations, Sam’s work is included in some of the world’s most important museums and has exhibited across many European countries including Germany, France and Spain.

Nick Knight – widely considered to be the greatest fashion and celebrity photographers of our time across the world.
Alexander McQueen – this ‘bad boy of fashion’ and former head designer at Givenchy has taken on one of the highest profile jobs in the business –working as head designer in the Gucci group.

Gavin Bond - this professional lifestyle photographer and advertising director frequently shoots for publications such as FHM, Tatler and Elle and has photographed international fashion icon Vivienne Westwood. Gavin has now made a special addition to his services that now include mobile phone photography.

Franz Ferdinand - bringing new generation rock to live music venues everywhere, Franz Ferdinand are one of 2004’s greatest new talents.

The Libertines – one of the most talked-about bands of the year.

The New York Dolls – the legendary New York band has reformed after twenty years much to the delight of fans and critics alike.

Sophia Myles – known as the beautiful Lady Penelope from the recently launched Thunderbirds film in France, Spain, Portugal, UK and Germany.

Sadie Frost – one half of the celebrated Frost French label, distributed worldwide, Sadie is one of the hippest cosmopolitan fashion icons.

The Roots - a hip hop band from Philadelphia, USA who have been on the scene for over ten years

Har Mar Superstar - the music industry’s most unlikely sex symbol, from Minnesota has wowed fans with his original tunes and a pair of tight-fitting pink pants.

Edith Bowman - a TV presenter and BBC Radio 1 DJ, Edith is a popular face on the showbiz circuit

All of the images will be auctioned on eBay.com to raise funds for the chosen charities. Auction dates will be posted on the Mobile Moments website.

“Mobile Moments continues HP’s wider association with the arts and leadership in camera phone printing”, Michael Diehl, vice president of HP Consumer EMEA says. “There is a natural fit between HP & the arts and we are delighted with the Mobile Moments +hp exhibition. We are committed to providing camera phone printing technology that facilitates the arts in a range of fields. We believe that through this, we are providing a useful technology for everyone from design houses to the individual user.”

The online exhibition works in conjunction with two of the world’s most respected and innovative mobile phone brands - Nokia and Sony Ericsson. Mobile phone users are now able to print photos, multimedia messages (MMS), email, text messages (SMS), notepad files, contacts and calendar items using a range of HP printers. So wherever you go, you can capture mobile phone images and print them off in minutes using HP printing technology.



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Posted by Darren at March 15, 2005 06:05 PM