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January 29, 2005

2 Billion Mobile Phone Owners Worldwide in 2005



Deloitte Research predict that about 2 billion people will own a mobile phone in 2005. Yes you heard me right - 2 Billion! Their predictions for 2005 also include:

  • 'Electronic viruses will run rampant in PCs, cellphones, PDAs and gaming consoles. Nuisances such as unsolicited e-mail (spam), unsolicited instant messages (spim) and attacks on Bluetooth-enabled devices (bluejacking) will become common. These will cost businesses billions of dollars in lost data and downtime. However, it will also offer opportunities for companies that sell IT security solutions.
  • 'Simplicity will be the key to selling content on cellphones. Faster networks, better processors and brighter screens will make content over cellphones more appealing. 'But many experiments will fail, due to a lack of understanding of the way mobile phones are used, the social context of mobile usage, and the limitations of the mobile device,' the study notes. What will sell is simplicity - small, relevant packages of content that customise the device such as ringtones, screensavers and wallpapers. All this will contribute to a multi-billion dollar industry.
  • Small talk by billions will add up to big revenue as there will be nearly two billion mobile subscriptions worldwide by end-2005. Subscriber growth will be strongest in developing countries (including Asia and Latin America) where mobile phones are both a transformational technology and a status symbol.
  • Voice will be the primary source of revenue and profits in cellphones and will account for more than 80 per cent of total revenue. Cellphone penetration will surpass 100 per cent as more customers take a second subscription for data or for personal use. The most compelling and lucrative mobile content will revolve around personalisation, such as ringtones, real tones, wallpapers and basic games.'

Read more at IT AsiaOne - News - Top technology trends for this year



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Posted by Darren at January 29, 2005 12:27 AM