19 December, 2003 10:26 AM
I come from a Marketing background and I try to keep up with some reading in this area so Jennifer's writing interests me.
Yesterday's post, Shining through, got my attention. In it Jennifer shares how she was recently challenged by another Marketing Blogger to reveal more of her personality on my blog.
Its an interesting comment. Brand Mantra is a business blog and therefore has quite different goals to most of the blogs on my blogroll which are personal in nature. I've read a lot of business blogs lately and to be honest I find many of them to be quite boring and sterile. I often come away from them wondering who the person behind them is and if they have a sense of humor.
Many people keep business blogs and personal blogs at arms length - I know people who have one of each. There is good reason for this - you don't want post about 'what I did last night' or 'what my kid said to me over breakfast' plastered through your corporate blog. However I wonder if there is opportunity for some overlap. I think a business blog that used humor and was written by someone that readers could relate to on a personal level would do quite well. Perhaps personal bloggers could be teaching and modeling personable and engaging blogging to business bloggers?
On the flip side perhaps there might be some lessons to be learnt from bloggers like Jennifer's and other marketing bloggers who might teach us a thing or two about presentation, promotion and finding readers.
These thoughts are works in progress. Feel free to add yours.