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Marketing to Introverts

13 January, 2004 9:36 AM

How to Market to Introverts. Saw this article over at Jordon Cooper yesterday and as an introvert (see last post) I found it very interesting. Here are the 10 points - there is more written about each on the original article.

1. Introverts are territorial. This includes their personal space.
2. Introverts love to read.
3. Introverts, despite appearances, are not shy and they are frequently not braindead just because they don't say anything while you are talking to them.
4. Introverts are not impressed by personality.
5. The assumptions, guiding principles, underlying beliefs and expectations of introverts are so different from the extroverted majority that you may not even realize you have a bad map to the territory.
6. Introverts hate being rushed.
7. Introverts are greatly afraid of making mistakes in public and of humiliation in public during a learning period.
8. Introverts hate small talk.
9. Introverts hate phones and especially cell phones.
10. Introverts say what they mean.

A lot of that resonates with me. I think there are a lot of applications for this type of information. Churches, bloggers, partners/friends of introverts etc - take note!



Whow, this post pretty much describes me!
I especially have difficulties with no.7, feel it holds me back somewhat. But I guess the good thing about these lists is that you can learn about yourself (and others), and how to adapt if need be.

Tanya » 13 January, 2004 12:22 PM

Oh my gosh, that is SO ME! Thanks for sharing. I'm going to post it on my blog. I should just do a redirect to YOUR page since I want to echo everything you post!

jenn » 13 January, 2004 12:26 PM

As the author of the article on marketing to introverts, I'm glad to see that it's striking a chord of recognition because I sure put my heart and soul into it! I'd love for you to visit my website to see more in the way of resources, support and ... ?ammunition? :-)

Nancy R. Fenn » 23 January, 2004 5:09 PM

I have a friend who is an introvert. She feels that she is not "good." I have thought it is bz she is misunderstood and people feel rejected by her. They then don't know how to act around her or how to treat her, consequently she feels rejected and "not good." She is taking antidepressants. What can an introvert do abt that? I want her to feel good. In fact, I think she is the most "good" person I know!

Marla » 6 March, 2004 4:22 AM

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